IWillow Jewellery is an independent jewellery brand, designing and crafting unique pieces. The collection of classic ‘go-to’ pieces are designed to be worn everyday, adding personality and beauty to daily rituals, rather than reserved for the ‘special occasion’.

The brand itself is confident and crafted, celebrating soft, harmonious colours and textures that complement the organic jewellery itself. With that in mind, we kept the brand identity fairly stripped back - leading with a timeless serif logotype that possesses unique quirks and forms within the letterforms.